Strategic Direction:
Who hasn’t heard and dealt with: it’s the end of the year, we have to spike revenue! So picking up on the holiday reality of airport travel, we integrated geo-fencing around churned airport travelers, then threw in a little promo incentive if they didn’t bite the first time. We got our little “spike” occurred: 56K incremental trips and $2M in total contributions.
Channel: email promotional series
Role: Global Creative Director