Jeffrey R Loibl

Experience

VP Brand & Creative | Blue Yonder | Apr 2024 – Current
• Leading global team of 35—including three regional design and copy teams; global videography; global events; and operational project management.
• Directed and internally managed agency-led corporate rebrand—revised brand strategy, core messaging and differentiators; complete overhaul of visual and verbal identity; wrote new tagline; included revising legacy assets and developing new templates for over 1200 assets.
• Directing two first-ever corporate campaigns for top-of-funnel awareness and full-funnel integration.
• Led $4M annual event with registration and partner revenue negating overall costs.
• Overseeing a $2M annual creative and project budget.
• Creating over 300 ABM projects and 400 industry campaigns annually.
• Educating and guiding external agency partners on elevating brand campaigns and expressions.

Executive Creative Director | Allergan Aesthetics/Abbvie | Oct 21 – Jul 23
• Build consumer-facing, internal creative agency—brand and CRM creative, production studio, and project management—with defined structures, leadership, experience levels, and diversity of skills.
• Save over $10M from external agency spend by internalizing project work.
• Retooled BOTOX Cosmetic brand campaign; increasing consideration two-fold and tripling paid social metrics.
• Manage creative functions, scoping and operational budgets; including production and postproduction.
• Work with cross-functional leads to establish creative strategies and objectives against marketing roadmaps.
• Operate as strategic creative partner with external agencies; as well as advise on external vendor spend.
• Elevate and evolve brand standards to ensure brand excellence and consistency.

Creative Director, Account Growth | Roku | San Jose, CA | October 20 – Oct 21
• Integrated 18 individuals into single team—from packaging and video editing to copywriting and e-commerce.
• Produced $30M integrated campaign—production & media—including TVC, paid & organic, display & OOH.
• Worked directly with VPs to define brand and differentiators in a highly competitive marketplace.
• Evolved brand towards one-voice/one-person approach to increase awareness & loyalty within AGM vertical.
• Redefined creative touch-points for contemporary consumer, path-to-purchase journey; from etail to retail.

Global Creative Director, digital & performance  |  Uber  |  SF, CA  |  April 19 – June 20
• Expanded department scope from US CRM to Global Performance Marketing in first year.
• Integrated global and regional performance channels—paid social, programmatic display, email, push and in-app surfaces—to amplify quality, efficacy, impact and efficiencies of digital comms.
• Managed a global team of 25 creatives across two continents—copywriters, designers & ACDs.
• Rebranded entire Uber Eats promotional and lifecycle flows using external agencies and internal teams.
• Refreshed totality of lifecycles flows for Eats, Rider, Driver, Courier, Restaurant, B2B and Jump LOBs.

Creative Director (reporting to Global CD)  |  The Designory  |  Chicago, IL  |  May 17 – Nov 18
• Elevated & managed creative origination for MetLife: 222+ pieces for $2.7 million in billings in 2018.

VP, Creative Director  |  DDB  |  Chicago, IL  |  Mar 00 – May 17
• Led on B2B/B2C/CPG brands in consumer, tech, engineering, consulting & financial industries.

Brands

Allē
Babybel Cheese
BOTOX Cosmetic
CapitalOne
Cardinal Health
Cars.com
Delta Air Lines
Diners Club
Disney
Emerson
Intel
JCPenney
Juvéderm
Laughing Cow
LexisNexis
McDonald’s
MetLife
Morton Salt
Roku
Safeway
SeaWorld
Sprint
Starwood
Target
The Home Depot
Uber
US Gypsum
Visa Preferred