Jeffrey R Loibl

Experience

VP Brand & Creative | Blue Yonder | Apr 2024 – Current

• Leading a 25+ person global in-house creative organization across brand, design, copy, video, events, and creative operations, supporting a global enterprise SaaS business.

• Directed a full enterprise rebrand, including brand strategy, positioning, narrative, verbal and visual identity, and rollout of 900+ global assets, unifying brand presence across regions.

• Co-led the global corporate website redesign, improving brand storytelling, UX, and engagement across enterprise buyer audiences.

• Modernized creative operations through AI-enabled workflows, increasing production velocity, improving consistency, and scaling output without additional headcount.

• Unified brand systems across four corporate acquisitions, accelerating integration and ensuring consistent enterprise brand governance.

• Manage $2M+ annual budget, including global production, agencies, and flagship event execution.

• Directed the company’s global flagship event with a $8M annual spend, improving cost efficiency and increasing partner revenue contribution.

• Standardized ABM and industry campaign creative across 700+ annual initiatives, improving speed-to-market and campaign effectiveness.

Executive Creative Director | Allergan Aesthetics/Abbvie | Oct 21 – Jul 23

• Built and led a modern internal creative agency spanning brand, CRM, production, and program management for a multibillion-dollar global aesthetics portfolio.

• Reduced external agency spend by internalizing $10M in year one while improving creative quality, delivery speed, and strategic alignment.

• Led the repositioning of Botox Cosmetic, delivering a culturally relevant creative platform that doubled brand consideration and tripled social performance metrics.

• Partnered cross-functionally with marketing, product, and medical/regulatory teams to align creative strategy with business objectives and lifecycle marketing.

• Elevated brand standards across all channels, ensuring consistency, excellence, and compliance within a highly regulated category.

• Managed multimillion-dollar creative and production budgets with full P&L accountability.

Creative Director | Roku | San Jose, CA | October 20 – Oct 21

• Established Roku’s first integrated in-house creative team, unifying packaging, design, digital, copywriting, and video across an 18-person multidisciplinary group.

• Delivered a $30M global integrated brand campaign across TVC, OOH, and digital, defining Roku’s brand voice in a competitive streaming market.

• Partnered with executive leadership to refine brand positioning and refresh visual identity, increasing brand differentiation and equity.

• Modernized consumer touchpoints across the path-to-purchase journey, improving consistency across e-commerce, retail, and digital platforms.

Global Creative Director, digital & performance  |  Uber  |  SF, CA  |  April 19 – June 20

• Led a 25-person global creative team supporting Uber Eats, Rider, Driver, B2B, and marketplace communications.

• Expanded creative leadership from U.S. CRM to global performance marketing, overseeing integrated creative across North America and EMEA.

• Unified global paid channels (social, display, CRM, in-app), improving performance metrics and operational efficiency.

• Rebranded Uber Eats lifecycle communications using a data-driven creative framework.

• Refreshed lifecycle journeys across multiple lines of business, including Eats, Rider, Driver, Courier, Restaurant, B2B, and Jump.

Creative Director (reporting to Global CD)  |  The Designory  |  Chicago, IL  |  May 17 – Nov 18

• Led creative origination for MetLife, delivering 222+ assets and generating $2.7M in billings.

• Directed integrated brand, digital, and performance creative across enterprise financial clients.

VP, Creative Director  |  DDB  |  Chicago, IL  |  Mar 00 – May 17

• Led creative strategy and execution for B2B, B2C, and CPG brands across technology, consulting, engineering, financial services, and consumer sectors.

• Retained one client for over 17 years, maintaining agency-client alignment for duration.

• Oversaw campaigns, product launches, and brand transformations for Fortune 500 clients.

Brands

Allē
Babybel Cheese
BOTOX Cosmetic
CapitalOne
Cardinal Health
Cars.com
Delta Air Lines
Diners Club
Disney
Emerson
Intel
JCPenney
Juvéderm
Laughing Cow
LexisNexis
McDonald’s
MetLife
Morton Salt
Roku
Safeway
SeaWorld
Sprint
Starwood
Target
The Home Depot
Uber
US Gypsum
Visa Preferred