Jeffrey R Loibl

Experience

VP Brand & Creative | Blue Yonder | Apr 2024 – Current

• Led a 25+ person global in-house agency across design, copy, video, events, and operations, elevating creative excellence and enterprise brand cohesion across all world regions.

• Directed an enterprise-wide rebrand spanning strategy, narrative, verbal and visual identity, tagline development, and the rollout of 900+ global assets, unifying Blue Yonder’s market presence.

• Co-led the redesign of the corporate website, elevating brand storytelling, user experience, and visual architecture to drive stronger engagement across global audiences.

• Modernized creative operations with AI-powered workflows, accelerating production timelines, improving consistency, and increasing volume without expanding headcount.

• Unified brand systems across four corporate acquisitions, enabling faster integration and consistent enterprise-wide brand alignment.

• Managed $6M+ in annual budgets, including global production and flagship event operations.

• Directed the company’s global flagship event with a $4M annual spend, delivering cost efficiencies and improved partner revenue contribution.

• Standardized ABM and industry campaign creative across 700+ annual projects, improving quality, velocity, and business impact.

Executive Creative Director | Allergan Aesthetics/Abbvie | Oct 21 – Jul 23

• Built and led a modern internal creative agency spanning brand, CRM, production, and program management to support a multibillion-dollar aesthetics portfolio.

• Reduced external agency spend by $10M in year one while improving creative quality, delivery speed, and strategic alignment.

• Repositioned Botox Cosmetic through a modernized, culturally relevant creative platform that doubled brand consideration and tripled social performance metrics.

• Partnered with marketing, product, and medical/regulatory teams to align creative strategy with business goals and lifecycle marketing.

• Elevated brand standards across all channels, ensuring excellence, consistency, and compliance within a highly regulated category.

• Managed multimillion-dollar creative, production, and operational budgets with full P&L accountability.

Creative Director, Account Growth | Roku | San Jose, CA | October 20 – Oct 21

• Integrated 18 individuals into single team—from packaging and video editing to copywriting and e-commerce.

• Produced $30M integrated campaign—production & media—including TVC, paid & organic, display & OOH.

• Worked directly with VPs to define brand and differentiators in a highly competitive marketplace.

• Evolved brand towards one-voice/one-person approach to increase awareness & loyalty within AGM vertical.

• Redefined creative touch-points for contemporary consumer, path-to-purchase journey; from etail to retail.

Global Creative Director, digital & performance  |  Uber  |  SF, CA  |  April 19 – June 20

• Expanded department scope from US CRM to Global Performance Marketing in first year.

• Integrated global and regional performance channels—paid social, programmatic display, email, push and in-app surfaces—to amplify quality, efficacy, impact and efficiencies of digital comms.

• Managed a global team of 25 creatives across two continents—copywriters, designers & ACDs.

• Rebranded entire Uber Eats promotional and lifecycle flows using external agencies and internal teams.

• Refreshed totality of lifecycles flows for Eats, Rider, Driver, Courier, Restaurant, B2B and Jump LOBs.

Creative Director (reporting to Global CD)  |  The Designory  |  Chicago, IL  |  May 17 – Nov 18

• Elevated & managed creative origination for MetLife: 222+ pieces for $2.7 million in billings in 2018.

VP, Creative Director  |  DDB  |  Chicago, IL  |  Mar 00 – May 17

• Led on B2B/B2C/CPG brands in consumer, tech, engineering, consulting & financial industries.
  

Brands

Allē
Babybel Cheese
BOTOX Cosmetic
CapitalOne
Cardinal Health
Cars.com
Delta Air Lines
Diners Club
Disney
Emerson
Intel
JCPenney
Juvéderm
Laughing Cow
LexisNexis
McDonald’s
MetLife
Morton Salt
Roku
Safeway
SeaWorld
Sprint
Starwood
Target
The Home Depot
Uber
US Gypsum
Visa Preferred