Jeffrey R Loibl

Strategic direction
New developments in the fight against breast cancer seem to come to light every day. But truly successful drugs are few and far between. So scrappy startup Abraxis Oncology needed to show it not only approached their drug differently, but the lives of its patients differently as well. Disrupting how oncologists might perceive the drug and how their sales force could understand their own importance to patience.
Channel: print, poster, internal sales video
Role: Creative Director/Interviewer/Director