Jeffrey R Loibl

Strategic direction
Babybels are famous throughout their native Europe as a kid snack. But as they tried to breakthrough the clutter of the American snack cheese market, they found a unique, untapped niche — women. So playing off their masterbrand tagline of “Have you laughed today?” we created a new spokeswoman to deliver the humor and insight that allowed us to change perceptions of the little round cheese in its wax package.
Channel: broadcast
Role: Creative Director/Copywriter