Jeffrey R Loibl
Executive Creative Lead / Brand Fanatic / Storyteller
Strategic direction:
Emerson was known as a reliable parts supplier, but not as a wholistic solutions provider that could help you tackle the much bigger picture. So they needed a new campaign idea that demonstrated their customers are best equipped tackle the next “what’s next” but also paid off on their nascent tagline of “Consider It Solved.”
Channel: broadcast/OLV, out-of-home print/airport takeover
Role: Creative Director/Copywriter
Emerson :30 TV “Kangaroo”
Emerson :30 TV “Bubble”
Emerson :30 TV “Wolf”
Emerson :30 TV ““Orange Peel”
Emerson :30 TV ““Wood”
Emerson :30 TV ““Coal”
Emerson out-of-home print “Orange Peel”
Emerson out-of-home print “Ice”
Emerson out-of-home print “Kelp”
Emerson out-of-home print “Banana”
Emerson out-of-home print “Kangaroo”