Jeffrey R Loibl

Business Challenge:
Emerson’s corporate initiatives and innovation efforts were often difficult to communicate to employees, analysts, customers, and industry peers. Traditional corporate communications—press releases or presentations—failed to convey the scale of transformation or how Emerson was shaping its culture to drive growth. The business challenge was to visually and narratively demonstrate Emerson’s operational innovation and cultural evolution, creating alignment internally and credibility externally.

Executive Ownership & Strategic Direction:
As Creative Director and Copywriter, I owned concept development, scripting, and visual storytelling. I partnered closely with executive leadership and internal communications to:

• Translate high-level corporate initiatives into accessible, compelling stories

• Highlight Emerson’s commitment to innovation, culture, and operational excellence

• Ensure consistency across internal (employees), analyst, customer, and public-facing audiences

The strategy focused on making abstract corporate initiatives tangible, reinforcing Emerson’s identity as a forward-looking, solutions-driven enterprise.

Creative Strategy & Execution:

• Produced industrial videos demonstrating operational and cultural initiatives in action

• Scaled content for multiple channels, including corporate events and YouTube

• Aligned tone, messaging, and visual style to appeal to multiple audiences while maintaining brand credibility

Impact:

• Increased engagement and alignment among employees, improving awareness and adoption of corporate initiatives

• Strengthened analyst and customer perception of Emerson as an innovative, culture-driven solutions provider

• Provided scalable, reusable storytelling assets for events, internal communications, and digital channels